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CASE STUDY / WEB DESIGN

Picture-Perfect Transformation:
A Photographer's Journey to a New Digital Identity

THE PROBLEM

Facing an upcoming photo exhibit, the client lacked a website to facilitate the sale of any surplus products.

THE SOLUTION

Revamp client's brand with an updated e-commerce website, facilitating both product sales and photo session bookings.

THE RESULT 

Polished, user-friendly website with online booking capability and significantly increased new and returning traffic.

The Client

DigieMade Photography, a St. Paul Minnesota-based photography studio owned and operated by photographic artist, Roosevelt D. Mansfield.

The Objective

Roosevelt Mansfield, an established Twin Cities photographer, fearlessly experiments with unconventional techniques. He captures subjects with a distinctive blend of classic, vintage, moody, and rich styles, however his website did not reflect this. And with a very important photography showcase on the horizon, he sought to elevate his online presence through a website redesign.

thegoal

To showcase his diverse portfolio, increase visibility in the competitive photography industry, and create a user-friendly platform that engages and converts potential clients. 

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Original homepage

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Original 'Portrait Session'

Twin Cities Photographer

Original 'About'

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Original 'Services'

The Challenges

  • Outdated Branding: The existing brand identity did not align with the photographer's style and the evolving industry standards. The site was bland and didn’t reflect the complexity in his photography.
     

  • Lacked Functionality: While the old website had links for booking services, they were not functional nor did they provide any information to let customers know what to expect from a session. Additionally there was no means for selling product online. 
     

  • Non-optimized Portfolio Showcase: The portfolio presentation needed enhancement to effectively highlight the photographer's expertise. While the photographer displayed a variety of images, he wasn’t selective about which images he shared to best show his range.

The Approach

1. Branding Overhaul:

  • Conducted a comprehensive brand audit to understand the photographer's unique style and vision. The client didn't know what he wanted, so I pulled inspiration from the photo library.
     

  • Developed a new brand identity that reflected the essence of DigieMadePhotography, creating a cohesive and memorable visual language encompassing a subtle color palette of muted earth tones and elegant, legible fonts.

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2A3027

FAHKWANG

Wix Madefor Display

Montserrat

2. Website Redesign:
  • Performed competitive analysis and potential audience surveys.
     

  • Collaborated closely with photographer to identify specific design preferences and user experience goals.
     

  • Implemented a modern, clean, and intuitive design to showcase the photographer's work effectively.
     

  • Ensured mobile responsiveness and cross-browser compatibility for a seamless viewing experience.

  • Created SEO strategy and incorporated keywords, meta descriptions, and H tags.
     

  • Added a blog section and wrote first couple of blog posts.
     

  • Enabled online booking and established payment processing ability.
     

  • Built e-store to enable photographer to sell portraits online.
     

  • Wrote marketing copy for each product page, session details, and product descriptions.

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Photographer website homepage

Revised homepage

Photo examples of portrait photos

Revised 'Portrait Session'

Local photographer 'About' page
Photography booking session options

Revised 'Services'

Revised 'About'

3. Portfolio Enhancement:
  • Reorganized the portfolio section to categorize and display the very best of his fashion, family, commercial, engagement, and senior photography to show diversity.
     

  • Incorporated high-quality visuals and engaging captions to tell a compelling story for each project while supporting SEO strategy.

The Results

1. Elevated Brand Perception:

The new brand identity better resonates with DigieMade's style, contributing to an elevated and cohesive brand perception. The site is more visually appealing and better showcases the photographer's work.

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2. Improved User Engagement:

The redesigned website witnessed a significant increase in user engagement, with visitors spending more time exploring the portfolio and services.

3. Increased Site Traffic:

Changes to the site and its promotion resulted in a 603% increase in visits to the site within the first 30 days. Although traffic has since leveled off, it remains steady and significantly higher than the same timeframe the prior year.

4. Elevated Brand Awareness:

Site changes and subsequent promotion also saw a significant and continued spike in unique visits.

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The Conclusion

By strategically merging a rebranded identity with a modern, user-friendly website, I was able to successfully propel DigieMade Photography into the digital spotlight. The results speak for themselves, with increased engagement, a broader awareness and growing client base, and a more distinguished online presence. This project exemplifies the impact of thoughtful branding, design, and development in transforming a photographer's vision into a captivating digital experience.

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